Welcome! I am...
Héctor
Guzmán
Sierra
C-ADE & Marketing
This is the Double Degree that I am currently studying at Universidad Antonio de Nebrija.In addition, I have previously completed a Bachelor's Degree in Administration and Finance in IES Pablo Neruda.
ABOUT ME
Who am I?
Hello! I'm Héctor Guzmán Sierra and if you are here with the objective of knowing some notions about thermodynamics this is not your place... But, be careful, I could also defend myself.
I was born 23 years ago in a small town in the northern of Madrid called Cabanillas de la Sierra. Very nice by the way and "moderately" close to civilization.
My father is a carpenter and since I was very small I loved to help him and precisely because of that, when I was between 15 and 16 years old I started working with him. Between kitchens, construction sites and some pretty cool houses, I understood why.
You already know the origin of my why, but now, I'm going to explain the fun of the concept. Since I was very, very small, I have always been told that I had a lot of lip. No! I'm not trying to be funny, really, I have always been told that.
Then one day I thought and said... "I know what I want to be" And I started to do it. It is true that the PAU truncated my plans a little bit but today I dedicate myself to what I like the most; Marketing.
I am Marketing Assistant in Clínicas Dorsia. Well, actually I work for Clínicas Eva, Clínicas Origen, Clínicas The Test y WM Hospitals, all of them from Otsu Group, but Dorsia is the big one. I've been there for about a year and a half and this is my fifth job.
Projects
One of my main virtues and tasks is to be an SEO copywriter. Throughout my professional experience I have always been good at writing. In fact, when I started in the position of Administrative Assistant my main tasks were to help the Secretary Comptroller. So much so that he would send me to write the Secretary's reports and certificates, with all the confidence in the world. In addition, I was also in charge of writing and supervising the Administrative Sanctioning Procedures.
When I joined my current company, we lacked writers and the first thing I did was to write a blog post for Clínicas The Test. My colleague and current friend Jaime, helped me enormously with it since I had to familiarize myself with the subject and the communication style of the brand. Which is not easy at all by the way (well, now it is). After a year and a half, these are my most outstanding posts. Today, they are the first searches of the users who enter in Clínicas The Test.
Do you already know the benefits of pineapple in sex?
Blog of Clínicas The Test
Uploaded on February 8, 2022 has:
- Total Clicks: 30 thousand.
- Total Impressions: 590 thousand.
- Average CTR: 5.1%.
- Average Position: 5.5.
More than 1000 KWs positioned.
Squirting: what it is and how to achieve it
Blog of Clínicas The Test
Uploaded on July 1, 2022 has:
- Total Clicks: 916.
- Total Impressions: 95.1 thousand.
- Average CTR: 1%.
- Average Position: 8.9.
More than 900 KWs positioned.
The Kivin method: a solution for the best pleasure
Blog of Clínicas The Test
Post optimized in June 2022:
- Total Clicks: 600.
- Total Impressions: 17.1 thousand.
- Average CTR: 3.5%.
- Average Position: 7.1.
More than 100 KWs positioned.
Hito SEO
Without a doubt, the most laborious work I have done so far at Clínicas Dorsia has been the recent creation of our new website (dorsia.es). In it, as a summary, we have done:
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Review and preparation of new content.
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Adaptation of old landings for SEO optimization.
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Creation of new URL architecture.
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Preparation of the new web architecture.
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Exhaustive sitemap review with the aim of having all the necessary URLs at hand.
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Design thinking of the different treatment sheets.
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Previous preparation of everything necessary for the migration.
For those who speak the same language as me, basically the entire part of the on-page,off-page and technical seo. That is, everything!
For about 5 months, the entire team has been working on a new concept, an illusion, an essence. I am really very proud to have been part of this project, therefore, let's go for more! ;)
And well, since it is very fashionable now to present graphs, I am going to present to you, on the one hand, our new diagnosis of Page Speed and theVisibility Index ofSixtrix.
In short, it is based on how "healthy" your website is through variables called Core Web Vitals and on the other hand, in Sixtrix we can see a global index of "how many people see my website." This index is based on the clicks you have based on your position in the SERP`s:
Experience
Below you will find my resume, the one that I have modified so many times and continue to modify approximately once a month or every two months. I have removed many very relevant experiences in my professional and personal learning, but that surely does not matter to the Recruiters. I am very fond of them.
As you can see, I have been in the marketing sector for a year and a half or so. I started to take my first steps in SEO about 10 months ago and you don't know how much I like it. I am taking several courses on Google Analytics, eCommerce and Marketing Expert, Screaming Frog, etc. As soon as I finish them, I will start more, I'm sure.
SEO Junior
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Keyword Research.
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On Page SEO Optimization.
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SEO content writing.
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Keyword monitoring.
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Off Page SEO Management: Linkbuilding.
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SEO tools (Google Search Console, Google Ads Keyword Planner).
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CMS (Wix and Wordpress) and design plugin (Elementor).
Social Media Marketing
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Content Creator, PR and Social Media Marketing.
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Determination of KPIs.
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Lead Generation Techniques.
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Automation and conversion tools (ManyChat, Withkoji, Linktree).
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Facebook, Instagram, Linkedin, Twitter and Youtube management.
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Management of Google My Business profiles.
Social Media
SOCIAL
I have Linkedin, Twitter, Facebook, Instagram... But, no, I don't have TikTok. I haven't developed my dance techniques enough to teach it yet.
Or that's what everyone thinks, right? To me, TikTok is not just a "Fame to Dance", in fact, it seems to me a revolution for the Z generation (in which I am).
MEDIA
I consider myself an empathetic, friendly, enterprising and proactive person. I'm not going to lie to anyone, I have an incredible desire to eat the world and therefore, I will not stop until I get it.
It will probably be a little hard, because of the mantle issue and so on, but with a small audit we can surely optimize it.
When I get it, I promise to become a TikTok.
I believe that the life of each and every one of us is full of moments. Our first day of college, the first interview, your first steps in a new job....
If we only had a few moments, would we enjoy them more?
If you'd like to get to know me a little better, I'm going to leave you with a Twitter moment, so you can put yourself in context.
